Jacques a dit

   Cela papotte pas mal sur l'internet. Cette page relève les petites phrases qui feront peut être l'histoire d'internet. Si vous en avez des inédites avec le nom de l'auteur, transmettez les nous.

 

 

• Les financiers de la Silicon Valley : "c'est à la portée du premier imbécile venu de couper dans les dépenses, mais il faut  un génie pour faire repartir le chiffre d'affaires". (à propos d'Apple, ....donc Steve Jobs n'est pas un imbécile).

 

• "It's coming, folks. Internet advertising models will soon transform before your very eyes, and whether you're talking CPM, CPC, CPA, CPI or whatever, if it doesn't result in ROI, it'll be DOA". William Greene is moderator of the Direct Marketing Online discussion list directmarketing-online and director of Internet marketing at direct marketing agency Grizzard in Atlanta.

Pour mémoire : CPM (Cost per thousand) CPC (Cost per click) CPA (Cost per Action) CPI (Cost per inquiry) ROI (Return on investment) DOI (Down on Advertising).

• "Advertising pricing models may well evolve along the cost-per-response lines of direct marketing rather than on CPMs." The Morgan Stanley Internet Advertising Report.

• "Some people will tell you that they get 75 percent of their traffic from the search engines, hence the search engines are the most important way of attracting people to your site. This is faulty logic. In fact, if 75 percent of your traffic comes from search engines, you have done a poor job
  marketing your site." - Eric Ward, NetPost

• "If you're not ready to respond within a day, it's time to pick up your ball and go home" concernant les questions et les commandes sur un site.  Bill Bass , Forrester